commentary: Social Media Is NOT An Industry - by jeff sass
hi jeff interesting point - i believe social media is a social sculpture that is learning how to walk and is like the frog in boiling water metaphor - put a frog in slow boiling water and it will boil to death put a frog in boiling water and it will jump out fast - the point in reference is that social media has an incredible potential to change the world and the way we inter-act and how we approach being “we” and communicate but its so subtle and encompassing that we don’t even know what we don’t know nor what it is or what is really happening too - one thought that percolates to the top is “god” we think we know what it/he/she/god is or isn’t and every body has their own interpretation - we have similar analogy with social media - so maybe instead of “is social media an industry” the question should be “is social media the new god” 
well that some food for the imagination - and i am sure the god of social media would have something to say if we could only find him and if he would stand up and reveal himself - anyway my point here is that its not technology that changes the world it’s the way people use it that revolutionized the future and that social media is unique in that it has no gods no leaders and most of all not driven by our traditional model of top down management by fear that we keep repeating since before forever and recorded time and why it just might save us from our leaders and ourselves too - so what will the future say about us i ask myself in you
geo